Market Research

We can help you understand your position in the market place or evaluate your competition.  We can even help you decide what actions to take to respond to an event in your industry.  We design and implement the entire market survey, providing quality interviews that are guaranteed to get the market information you desire.

Project Design

-  We can help with the project design, including assembling the records to be contacted, developing the questionnaire and recommending results reports.
- We help you to clearly define the goals and objectives
- We meet with you to propose and discuss the  methodology

Methodology

- Meet with your personnel in person or on the phone and flesh out exact objectives and goals
- Discuss expectations and report formats
- Get approval for techniques to be used in the calling
- Purchase records if necessary
- Finalize list of companies to be contacted
- Analyze competitors
- Develop script
- Create database to make calls from and to document contacts and comments
- Make phone calls and follow-up calls to interview important contacts
- Create reports

Database

- We design a Microsoft Access database to make the calls from.

Survey Questionnaire

- We will work with your people to develop a survey questionnaire that you are comfortable with and that projects an image of professionalism.

Work Elements

- Prepare for meeting with ideas, prior market research projects, proposed records and sample database
- Visit web sites of competitors to get current information about them
- Develop database
- Purchase records, enter them and standardize them
- Meet with client personnel on phone or in person
- Finalize script, questionnaire, report format and  database.
- Make phone calls and follow-up calls completing 10 surveys per day

Reporting

- We provide a series of report formats including the total of all responses, the number of responses-N and the average ranking.  Some of the report formats are shown below.

 

 

How To Get Started

Give us a call in Michigan at 248-644-8092 or 800-328-9696 or email us and we will contact you.  

Your Cost

We can do a minimal market research project for as low as $5000.  The total cost depends largely on the number of companies contacted.

 

 

 

   


Mitchell Selling Dynamics, Inc.
Since 1990

   

1360 Puritan Avenue, Birmingham, Michigan 48009, USA
Phone: 248-644-8092
E-Mail: info@mitchellsell.com

© Copyright 1996-2014 Mitchell Selling Dynamics Inc. www.mitchellsell.com